This past Saturday, the Charlotte Observer ran an article about rents in the Charlotte area. The article began with a dramatic headline "Why you Pay More Rent than your Neighbor".
Daily or Dynamic Pricing began in Charlotte a little less than 10 years ago. Even those of us in the industry were confused at first in how to explain it to prospective renters.
The really great thing about this type of pricing is that it is based on factors such as competitor pricing and supply and demand for each floor plan within a community - sometimes two bedroom apartments can rent for less than a one bedroom apartment. This type of pricing also compliments fair housing practices because there is no negotiating.
Take a look at the article. I think they have done a great job of expaining.